"Sport is at the heart and soul of Canterbury of New Zealand. The
oldest and largest Rugby brand in the world, and worn by champions
since 1904. The spirit of Rugby is etched into the toughness and
quality of every Canterbury of New Zealand product, whatever the sport
or sporting arena, on or off the field.
Imitated but never replicated, Canterbury of New Zealand is the world's toughest active wear..."
Canterbury NZ - 2009